Academics
Tourism Management

EC 121 INTRODUCTION TO ECONOMICS I


Type of Course: Lecture

Year: 1

Semester: Fall

Credits: 3

Instructor: Dr. Cengiz Ceylan

Objective:
To provide the students of economics, business, finance with the basic principles, laws and concepts of economics. This course helps build a background for the students who should later master deeper fields of economics such as macroeconomics, microeconomics, growth, international economics and others. To provide the students of other fields who will not continue studies on economics, with general, basic insights into economics.

 

Prerequisite by Topic: none

 

Contents: Introduction and basic concepts in economics: the subject matter, tools, methods of economics, demand and supply; Introduction to Macroeconomics: National income concepts and accounting, business cycles and economic ailments, determination of national income, aggregate demand and aggregate supply approaches.

 

Recommended Reading :

·          Campbell R. McConnell and Stanley L. Brue (1999). Economics, Principles, Problems, and Policies. Irwin and McGraw-Hill, Boston .

 

·          Roger LeRoy Miller (2000). Economics Today, Addison-Wesley , Massachusetts

 

Teaching Methods: Lecture/classroom discussions

 

Assessment Tools: Quizzes, midterm exam, final exam.

 

Instruction Language: English  

 

MA 121 MATHEMATICS I

 

Type of Course: Lecture + Associated Classes  

Year: 1  

Semester: Fall  

Credits: 3

 

Instructor: Dr. Besir Topaloglu, Dr. Meltem S. Ucal

 

Objective: This course provide the mathematical basis for students of management, economics and          international finance by introducing them with the most important mathematical tools and methods that are needed in business, economics and international finance context.

 

Contents: An overview of Radicals, Exponents and Basic Matematical Formulas; Polinomy; Logarithms; Set theory: Intervals, Absolute value, Boole algebra, Morgan rule; Probability; Functions; Series; Mathematics of finance: Compound interest, Present Value, Future value; Slope and Equations of lines; Rules for differentiation; Elasticity; Limit; Graphs of functions

 

Recommended Reading:

·          Ernest F. Haeussler, Jr. and Richard S. Paul (1999). Introductory Mathematical Analysis, 9th ed., Prentice-Hall, London 

 

Teaching Methods:

·          Projects/Teamwork: Students form a team ( 3-4 students per team). Teams of students will prove the mathematical formulas that is given by the instructor. The performance of the students is measured by their researches and presentations. 

 

Assesment tools: Homeworks, Attendance, One midterm exam, Final exam

 

Instruction Language: English  

 

BA 101 INTRODUCTION TO BUSINESS ADMINISTRATION

 

Type of Course: Lecture

Year: 1

Semester: Fall

Credits: 3

Instructor: Vedat Akman

Objective And Contents:
Helping students to understand the firm as sub-system of a broader socio-economic and political supra-system. The firm will be handled as a three dimensional cube : managerial functions (planning, organization, direction, controlling and auditing) and organizational functions (finance and accounting, marketing and sales, production, human resources, purchasing and supply, R&D, PR, IT etc.) and five M’s (money, materials, man, methodology, machine and equipment) as inputs. The course will be executed in a format which can be defined as “maximum interactivity based on discussions in class, plus full integration of theory and real life cases”.
* Managing Within the Dynamic Business Environment – Taking Risks and Making Profits.
* How Economics Affects Business: The Creation and Distribution of Wealth
* Competing in Global Markets
* Demonstrating Ethical Behavior and Social Responsibility
* Choosing a Form of Business Ownership
* Entrepreneurship and Starting a Small Business
* Management, Leadership, and Employee Empowerment
* Adapting Organizations to Today’s Markets
* Producing World-Class Goods and Services
* Motivating Employees and Building Self-Managed Teams
* Human Resource Management: Finding and Keeping the Best Employees
* Dealing with Employee-Management Issues and Relationships
* Marketing: Building Customer and Stakeholder Relationships
* Developing and Pricing Products and Services
* Distributing Products Quickly and Efficiently
* Today’s Promotional Techniques
* Using Technology to Manage Information
* Understanding Financial Information and Accounting
* Financial Management
* Securities Markets: Financing and Investing Opportunities
* Understanding Money and Financial Institutions
* Managing Personal Finances to Achieve Financial Security and Managing Risk

Prerequisite(s) by topic :


Business Management with the Managerial and Organizational Functions

Recommended Reading :


The textbook :


Understanding Business, W.G.Nickels et al., 7th edition, McGraw Hill, 2005.


Other references :


Also a list of articles for each topic is given to students in each class.

Teaching methods:


Computer usage : The students will be able to study and solve the problems given in textbook’s CD as well as website of the author. Also in the visa project process, students will use internet for research because of not being able to find a lot of published reference on the brand new topic.


Projects /Teamwork: A Mid-term project for each student as visa will be given by instructor on a topic which will be chosen as a brand new issue. The topic will be defended at visa exam hour orally, also submitting a written copy of totally ten pages, at least including three pages of theoretical study and seven pages of practical study for a real company which the student will study on it physically or virtually through internet. A references page and related figures, graphs and images should also be included besides those ten pages.

Assesment Tools:
one term project; one final exam

Instruction Language:
English
 

 

EL 101 E.S.P. I

 

Type of Course: Lecture and Workshop

Year: 1

Semester: Fall

Credits: 3

Instructor: Vedat Akman, Instructor Derya Demil

Objective:

 

                To increase students’s efficiency in their academic work by teaching the necessary skills required for successful academic study.

 

                To develop students proficiency in spoken English and equipping them with the specific terminology of their chosen field of study.

 

Contents:                                                                     

Students to acquire and develop skills in the following areas.

Writing

Reading

Communication

Study Skills

 

Recommended Reading :                                         

·          A wide range of daily newspapers;

·          Periodicals, eg: The Economist;

·          Newsweek; Time.

·          Student’s own course book.

·          Weekly prepared materials on current issues.

·          A Thesaurus.

 

Teaching Methods:

·          Lecture , Workshops, Seminairs, Interactive Student activities, Debates/Discussions on current issues

·          Presentation/Oral Practice Student projects and research.

 

Assessment tools:

Two mid term examinations, one final examination end of term Oral Assessment Continuous Assessment for coursework and participation.

 

Instruction Language:

                English  

 

BA 131 COMPUTER APPLICATIONS


Type of Course: Laboratory

Year: 1

Semester: Fall

Credits: 3

Instructor: Dr. Beşir TOPALOĞLU

Objective And Contents: The aim of this course is to introduce the fundamentals of personal computers, introduction to Windows environment and use applications. You’ll become familiar with the terminology and concept of Windows. The next step in this course is to introduce the basic concepts of word processing using Microsoft Word for Windows and to create web pages. Introduction to Microsoft Windows; Windows basics, Mouse Operations, Arranging Windows, Using Floppy Disks, hands on exercise on Paint and WordPad; Saving a file on a hard disk, Managing your files and folders on your floppy and hard disk, Introduction to Microsoft Word; Basic of word processing, Introduction to Word screen, Entering and editing text, Opening, Saving and Closing a document, Printing a document, Print Manager, Formatting paragraphs, Bulleted list, Numbering Tables; Creating tables,Inserting and deleting row/column, Insert Image,Replying and Forwarding e-mails

Recommended Reading:
Microsoft Office XP Standard for Students and Teachers
Redmond, Wash; Microsoft Office 97 Professional step by step, Microsoft Press, 1997.

Teaching Methods:

Computer usage,The student will use MicroSoft Office Package.

Assesment Tools:
Midterm exam , Final exam

Instruction Language:
English
 

 

AT 211 PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REPUBLIC I

 

Type of Course: Lecture

Year:1

Semester: Fall

Credits:2

Instructor: Abdülkadir Özçelik

Objective and Contents:
Informing the students about our recent history. Important events and developments between Tanzimat and the establishment of Turkish Republic is also a fundamental part of the course. Principles of Ataturk is another topic, which will be discussed in detail.

Textbook/Recommended Reading :
Türk Devrim Tarihi, Toktamış Ateş, Der Yayınları, 1993

Teaching Methods: Lecture, class discussions

Assessment tools: Midterm exams, final exam

Instruction Language: Turkish
 

 

EC 122 INTRODUCTION TO ECONOMICS II

 

Type of Course: Lecture

Year: 1

Semester: Spring

Credits: 3

Instructor: Assoc. Prof. Huseyin Bilgin

 

Objective: To provide the students of economics, business, and finance with the basic principles, laws and concepts of economics. This course helps build a background for the students who should later master deeper fields of economics such as macroeconomics, microeconomics, growth, international economics and others. To provide the students of other fields who will not continue studies on economics, with general, basic insights into economics.

 

Prerequisite by Topic: Introductory knowledge in economics

 

Contents: Introduction to microeconomics; The consumer behavior and equilibrium; The theory of production and of costs; The market models; The goods markets: The perfect competition, monopoly, oligopoly, monopolistic competition. The factor markets: land, labor, capital.

 

Recommended Reading :

 

·          Campbell R. McConnell and Stanley L. Brue (1999). Economics, Principles, Problems, and Policies. Irwin and McGraw-Hill, Boston .

 

·          Roger LeRoy Miller (2000). Economics Today, Addison-Wesley , Massachusetts .

 

Teaching Methods: Lecture/class discussions

 

Assessment Tools: Quizzes, midterm exam, final exam

 

Instruction Language: English  

 

MA 122 MATHEMATICS II

 

Type of Course: Lecture + Associated Classes

Year: 1

Semester: Spring

Credits: 3

Instructor: Dr. Besir Topaloglu, Dr. Meltem S. Ucal

 

Objective: The purpose of this course is giving the mathematical techniques, formulas and methods to students in order to support in solving economic, business and financial problems.

 

Prerequisite by Topic: Derivatives; Limits; Absolute value

 

Contents: An overview of Mathematics 1 topics; Multivariable Funtions: Partial Derivatives, Maxima and Minima for functions of multivariables, Lagrange Multipliers, optimization of multivariable functions; Taylor and Maclauren Series; Character analysis of series, divergent and convergent series, Matrix Algebra: Matrices, Matrix Multiplication, Inverses, Determinants, Cramer’s rule 

 

Recommended Reading:

·          Ernest F. Haeussler, Jr. and Richard S. Paul (1999). Introductory Mathematical Analysis, 9th ed., Prentice-Hall, London 

 

Teaching Methods:

·          Projects/Teamwork: Students form a team ( 3-4 students per team ). Teams of students will prove the mathematical formulas that is given by the instructor. The performance of the students is measured by their researches and presentations. 

 

Assesment tools: Homeworks, Attendance, One midterm exam, Final exam

 

Instruction Language: English

 

BA 106 INTRODUCTION TO LAW

 

Type of Course: Lecture

Year: 1

Semester: Spring

Credits: 3

Instructor: Prof. Dr. Metin KUTAL

Objective And Contents: The broad objective of this course is to enable students to respond sensibly to the impact of law on daily life. In addition, this course aims to enhance knowledge and understanding of law and society, learn the meanings of common legal terms, locate and cite legal information, and develop an understanding of the fundamentals of Turkish Law. What is law; the Development of law; the Categories of law; how laws are made; the Court system, Criminal Law; Family Law; Environmental Law; International Law.


Recommended Reading :
Seref Gözübüyük (1997). Introduction to Fundamental Concepts of Law. Turan, Ankara .

Teaching Methods:
Classroom Discussion

Assessment Tools: One Midterm and Final exam.

Instruction Language: English and Turkish
 

 

EL 102 E.S.P. II

 

Type of Course: Lecture and Workshop

Year: 1

Semester: Spring

Credits: 3

Instructor: Vedat Akman, Derya Demil

Objective:

 

                To increase students’s efficiency in their academic work by teaching the necessary skills required for successful academic study.

 

                To develop students proficiency in spoken English and equipping them with the specific terminology of their chosen field of study.

 

Contents:                                                                     

Students to acquire and develop skills in the following areas.

Writing

Reading

Communication

Study Skills

 

Recommended Reading :                                         

·          A wide range of daily newspapers;

·          Periodicals, eg: The Economist;

·          Newsweek; Time.

·          Student’s own course book.

·          Weekly prepared materials on current issues.

·          A Thesaurus.

 

Teaching Methods:

·          Lecture , Workshops, Seminairs, Interactive Student activities, Debates/Discussions on current issues

·          Presentation/Oral Practice Student projects and research.

 

Assessment tools:

Two mid term examinations, one final examination end of term Oral Assessment Continuous Assessment for coursework and participation.

 

Instruction Language:

                English

 

BA 104 / INTRODUCTION TO ACCOUNTING

 

Type of Course: Lecture

Year: 1

Semester: Spring

Credits: 3

Instructor: Prof. Dr. Ahmet Kizil

 

Objective: Teaching accounting to students as an art, science and practice concerned with a systematic identifying, collecting, recording, classifying and summarizing in a significant manner and in terms of money, exchange transactions or equivalent economic events of a financial character and interpreting and reporting the results.  

 

Contents: Definition of accounting, functions of accounting, basic accounting concepts, generally accepted  accounting principles, basic financial statements, accounting books and documents, the accounts, recording and posting, trial balance, end-of-year adjustments, adjusted trial balance, preparing basic financial statements, uniform accounting system.  

 

Recommended Reading:

Charles T.Horngren, W.T.Harrison, L.S.Bamber, Accounting, Prentice-Hall International, Inc.  USA

Kizil, Ahmet, Accounting and Tax Applications, Der Yayınları, Istanbul

 

Teaching Methods:  Classroom Discussion 

 

Assesment tools: Homeworks, two midterm exams, final exam.

 

Instruction Language: English  

 

AT 212 PRINCIPLES OF ATATURK AND HISTORY OF TURKISH REPUBLIC II

 

Type of Course: Lecture

Year: 1

Semester: Spring

Credits: 2

Instructor: Abdülkadir Özçelik

Objective and Contents: Informing students about our recent history is one of the leading objectives of this course. Istiklal Savasi and various reforms realized after the establishment of Turkish Republic will also be discussed.

Textbook/Recommended Reading :
Türk Devrim Tarihi, Toktamış Ateş, Der Yayınları, 1993.

Teaching Methods: Lecture, class discussions

Assessment tools: Midterm exams, final exam

Instruction Language: Turkish
 

 

SC-201 INTRODUCTION TO STATISTICS

 

Type of Course: Lecture

Year: 2

Semester: Fall

Credits: 3

Instructor: Dr. Meltem Sengul Ucal

Objective and Contents:
Introduction to Statistics includes descriptive statistics which focuses on developing graphical and numerical summaries and partial inferential statistics which uses these numerical summaries to assist in decision making. Introduction to statistics, fundamental elements of statistics, types of data, collecting data, reliability and validity of data. Measures of central tendency: Arithmetic, geometric and squared mean for grouped and ungrouped data, median and mode for grouped and ungrouped data, properties of measures of central tendency, selecting of measure of central tendency. Measures of dispersion: The variance, the standard deviation, the coefficient of variation.  Index numbers, fixed base and link relatives index numbers, relations between fixed base and link relatives index numbers, determination of weights, composite index numbers, Laspeyres price index numbers, Paasche price index numbers, Fischer price index numbers , specific use of index numbers ( rotate to real prices from current prices). Probability: Concepts of events, sample spaces and probability, unions and intersections, complementary events, conditional probability, discrete and continuous probability distributions, random variable, probability distribution expected value, The Binominal probability distribution, Hypergeometric distribution, Poisson distribution, The Normal distribution, standard normal distribution.

Textbook/Recommended Reading :
Statistics, J.T. McClave and T. Sincich, 8th. Ed., Prentice Hall, 2000.

Teaching Methods: Classroom discussion

Assessment tools: Midterm exam, Final exam

Instruction Language: English

 

BA 211 INTERMEDIATE ACCOUNTING

 

Type of Course: Lecture

Year: 2

Semester: Fall

Credits: 3

Instructor: Prof. Dr. Ahmet KIZIL

Objective: To provide a solid understanding of the Valuation Methods, Valuation of Assets and Liabilities, Adjusting prosses, Adjusting the accounts, Recording the adjusting entries, Account of Tax, Uniform Turkish Accounting System. To prepare the student as an Asistant of Accountant

 

Prerequisite by Topic: None

 

Contents: Income Statement and Adjusting Entries, Adjusting  prosses, Adjusting the Accounts, Inventory Systems, Inventory Costing Methods, FIFO,LIFO, Weighted-Average Cost, Accounting for Plant Assets, Intengible Assets and related Expenses, Prepaid Expenses, Depreciations, Accrued Expenses,  Accrued Revenues, The Adjusted Trial Balance, Preparing the Financial Statements from the Adjusted Trial balance, Completing the Accounting Cycle, Recording the Adjusting Entries, Closing the Accounts, Postclosing Trial Balance, Uniform Accounting System

 

Recommended Reading:

 

Charles T.Horngren, W.T.Harrison and L.S.Bamber (2001). Accounting, Prentice-Hall International, Inc.  USA

 

Ahmet Kızıl (2006), Accounting and Tax Applications, Bahar  Yayınevi, Istanbul

 

Teaching Methods:  Lecture/classroom discussion 

 

Assesment tools: Homeworks, two midterm exams, final exam.

 

Instruction Language: English

 

BA 201 PRINCIPLES OF MARKETING

 

Type of Course: Lecture

Year: 2

Semester: Fall

Credits: 3

Instructor: Dr. Rifat Barokas

Objective And Contents:
The main objective of this course is to identify target markets as an attempt to implement the marketing mix. Towards successful completion of the course, the students will be able to determine consumer needs and as a manager, he/she will be more effective in marketing decision making process. Introduction to Marketing, Terms and New Terminologies in Marketing, The Importance of Marketing Planning, Market Segmentation and Target Marketing, Consumer Behavior and Purchasing Decision, Product Policies, Price Policies, Promotion Policies, Placement Policies, Integrated Marketing Communication, Personal Selling and Advertising, Sales Promotion and Public Relations.


Recommended Reading :
Principles of Marketing/ Philip Kotler

Teaching Methods:
Theoretical explanations supported by case studies

Assessment Tools:
Midterm and Final

Instruction Language:
English

 

TM 201 INTRODUCTION TO TOURISM INDUSTRY

 

Type of Course: Lecture

Year: 2

Semester: Fall

Credits: 3

Instructor: M.Edis Ertürer

Objective And Contents:
To learn the basic elements of tourism concept, to define tourism in terms of a system to understand and apply the term of travelling as a sector.
General look to tourism
Tourism, Tourist, Travel, Developing the concept of tourism, Touristic product, Supply and demand, Tourism industry, Travelling trade
Tourism Industry
Conditions of constitution, The sector of accommodation, The sector of transportation, Travel agencies, Public and private institutions, Area conditions
The concept of tour operators
The concept of tour operators and travel agencies, The frame of organizations, Features, Kinds

Recommended Reading:

Çiğdem Öner (1997).Seyahat Ticareti, Literatür yayınları, İstanbul.
İlker ÜNSEVER. Seyahat Acentaları İçin Hukuk ve Sözleşmeler,Türsab yayınları, İstanbul.
Davd W. Howell, Margaret Bateman (2003). Passport, An Introduction to the Tourism Industry, Third Canadian Edition, Nelson , Canada .

Teaching Methods:
Classroom discussions

Assessment Tools:
Two midterm exams, final exam

Instruction Language:
English
 

 

 

FL 221 E.S.P. III

 

Type of Course: Lecture and Workshop

Year: 2

Semester: Fall

Credits: 3

Instructor: Vedat Akman, Derya Demil

Objective:

 

                To increase students’s efficiency in their academic work by teaching the necessary skills required for successful academic study.

 

                To develop students proficiency in spoken English and equipping them with the specific terminology of their chosen field of study.

 

Contents:                                                                     

Students to acquire and develop skills in the following areas.

Writing

Reading

Communication

Study Skills

 

Recommended Reading :                                         

·          A wide range of daily newspapers;

·          Periodicals, eg: The Economist;

·          Newsweek; Time.

·          Student’s own course book.

·          Weekly prepared materials on current issues.

·          A Thesaurus.

 

Teaching Methods:

·          Lecture , Workshops, Seminairs, Interactive Student activities, Debates/Discussions on current issues

·          Presentation/Oral Practice Student projects and research.

 

Assessment tools:

Two mid term examinations, one final examination end of term Oral Assessment Continuous Assessment for coursework and participation.

 

Instruction Language:

                English

 

 TD 221 / TURKISH LANGUAGE I

 

Type of Course: Lecture

Year: 2

Semester: Fall

Credits: 2

Instructor: Gulizar Gulol

 

Objective                          

 To provide students an understanding of Turkish grammar, writing rules, discussion of various types of literature, types of conversation and exposition, errors in conversation, intonation, academic and literal studies through gestures and facial expressions, rules of exposition in writing,  petition writing and official correspondence.

 

Content

 This course covers the following subjects: The importance of language, the linguistic features and aesthetic structure of the Turkish language, word derivation system and affixation, oral and written expression, the rules of utterance in written and spoken language, word forms, language expressions such as idioms, terms, jargon, etc. and rules related to them, including language skills in listening, reading, comprehension, writing and research.

 

Recommended Reading

 Course notes,Yusuf Çotuksöken, Uygulamalı Türk Dili 1-2.

 

Teaching Methods

 Lecturing, analysis, applied courses -Socrates method-, discussion, homework and project-presentation. 

 

Assessment tools

 Attendance, participation to discussions, presentations, student writings, blackboard, projects, midterm exams, final exam.

 

Instruction Language

 Turkish.

 

BA 214 MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

 

Type of Course: Lecture

Year: 2

Semester: Spring

Credits: 3

Instructor: Assoc. Prof. Dr. Yıldız Y.Guzey

Objective And Contents:
Basic Organizational Behavior topics. An Introduction to Organizational Behavior, Perception and Personality, Changing Employee Behavior through Consequences, Motivation, Power and Politics, Leadership, Decision Making, Group Dynamics, Managing Conflict, Managing Stress and Employee Job Satisfaction, Communication, Organizational Design, Environmental and Cultural Influences, Managing Organizational Change and Development

 

The Nature of Management, The environment and Corporate Culture, Ethics and Corporate Social Responsibility, Organizational Goal Setting, Strategy Formulation and Implementation, Managerial Decision Making, Fundamentals of Organizing, Innovation and Change, Human Resource Management, Leadership and Motivation in Organizations, Communication and Teamwork , Control Concepts, Management Control Systems, Information Systems

Recommended Reading:

John M. Neale ,(2001)Science and behavior; an introduction to methods of research, Prentice Hall
Robert P.Vecchio, (2003) Organizational Behavior, Thomson-South-Western.
Andrew J.DuBrin,(2003)Fundamentals of Organizational Behavior, South-Western

Management (AISE) : New Workplace
RICHARD L. DRAFT SOUTH-WESTERN yay.  2006


Teaching Methods: Lecture+Case+Class Discussion

Assessment Tools:
Midterm+Homework+Final Exam

Instruction Language:
English
 

 

 

TM 212 TOURISM LAW

 

Type of Course: Lecture

Year: 2

Semester: Spring

Credits: 3

Instructor: Recep Seçkin

Objective And Contents:
The students will be familiar with general tourism law in Turkey . International legal regulations; Tourism encouragement law; Travel agencies regulations; Regulations of hotel management, yachting tourism; Commercial and insurance laws; Auditing and control in tourism; public and private tourism institutions and organizations.

Recommended Reading :

Tourism Law No.2634

Teaching Methods:
Classroom Discussion

Assessment Tools:
Homework, two mid-term exams, final exam

Instruction Language:
English
 

 

TM 214 TOURISM ECONOMY

 

Type of Course: Lecture

Year: 2

Semester: Spring

Credits: 3

Instructor: Dr. Cengiz Ceylan

Objective And Contents:
Economic aspects of tourism activity, touristic potential, capacity, tourism demand, its determinants, components and seasonal properties, touristic consumption and its elements, tourism firm, pricing, profitability and competition, microeconomic decision making methods for purposes of managerial problem solving and feasibility analysis, macroeconomic indicators and structural interrelations concerning tourism activity, employment in tourism, touristic investments, economic evaluation of international tourism relationships, economic aspects of tourism activity, touristic potential and capacity, tourism demand, its determinants, components and seasonal properties, touristic consumption and its elements, tourism firm, pricing, profitability and competition, microeconomic decision making methods, macroeconomic indicators and structural interrelations concerning tourism activity, employment in tourism, touristic investments, economic effects of resource distribution, tourism technology and its development, economics of social tourism, economic development and growth equillibria, transportation economics, economic analysis of government activities in tourism, economic evaluation of international tourism relationships.

Recommended Reading :
WTO, Tourism Statistics
Tursab, Tourism Statistics
Tahran, Cem, (2001), Tourism Economics, Bilkent University School of Tourism and Hotel Managment, Ankara .
Course pack, Course reader

Teaching Methods:
Seminars, Classroom Discussions

Assessment Tools:
Midterm exams, final exam, attendance

Instruction Language:
English

 

TM 216 ANATOLIAN AND CITY OF ISTANBUL CIVILIZATIONS

 

Type of Course: Lecture + Workshop

Year: 2

Semester: Spring

Credits: 3

Instructor: Sezai Gülşen

Objective And Contents:
Anatolia which was the pioneer of civilizations has been a geographical area for cultural development for human kinds since prehistoric times to date. Throughout every period of history, İstanbul has maintained its political, cultural and art center aspects which were the continuation of the prosperous and constant Anatolian civilizations.
Inclusively in this lecture (Anatolian Civilization and Istanbul ) we will analyze the history, culture, architecture and folklore of Anatolian Civilizations which were established in Asia Minor dating back to the prehistoric period. The lecture in which we take into evaluation, the colony city Istanbul , its culture and history, will be examined as a part of Anatolian civilization since Roman Empire , Byzantine and Ottoman Empire . Pre-History Anatolia; Catalhoyuk in the sight of World and Anatolian Civilizations; Knowing and assessing the Culture and civilization in its time; Brief outlook of the Anatolian Civilisation; Summer, Assyrian, Hittite, Urartu, Phrig Civilization, Roman ve Byzantine; Seljuk’s; Ottoman life of Culture and Arts; Istanbul we live in; Historical Istanbul the peninsula; Roman Empire and East Rome (Byzantine); City and Social Life in the Ottoman Period;

Recommended Reading:

Ferit Edgü, 1983, The Anatolian Civilizations , Turkish Ministry of Culture and Tourism, İstanbul.
Burhan Oğuz (1976). Türkiye Halkının Kültür Kökenleri, İstanbul Matbaası, İstanbul
Bilge Umar (1999). İlkçağda Türkiye Halkı, İnkılap Kitabevi, İstanbul
Bilge Umar (1998). Türkiye Halkının Ortaçağ Tarihi, İnkılap Kitabevi, İstanbul
Fernand Braudel (1993). Akdeniz ve Akdeniz Dünyası 1, İmge Kitabevi, Ankara
Fernand Braudel (1994). Akdeniz ve Akdeniz Dünyası 2, İmge Kitabevi, Ankara
William H. McNeill (2002). Dünya Tarihi, 6.ed., İmge Kitabevi, Ankara
Adnan Turani (1992). Dünya Sanat Tarihi, 4.ed., Remzi Kitabevi, İstanbul
Rudolf Naumann (1991). Eski Anadolu Mimarlığı, 3.ed, Türk Tarih Kurumu Yayınları, Ankara
Ekrem Akurgal (2000). Anadolu Kültür Tarihi, 9.ed., TÜBİTAK, Ankara

Teaching Methods:

Projection: Projection of positive 35mm slides related to the course subject.

Assessment Tools:
Homework, the level of attendance and participation, quiz about the readings, final exam.

Instruction Language:
English
 

 

FL 222 E.S.P. IV

 

Type of Course: Lecture and Workshop

Year: 2

Semester: Spring

Credits: 3

Instructor: Vedat Akman, Derya Demil

Objective:

 

                To increase students’s efficiency in their academic work by teaching the necessary skills required for successful academic study.

 

                To develop students proficiency in spoken English and equipping them with the specific terminology of their chosen field of study.

 

Contents:                                                                     

Students to acquire and develop skills in the following areas.

Writing

Reading

Communication

Study Skills

 

Recommended Reading :                                         

·          A wide range of daily newspapers;

·          Periodicals, eg: The Economist;

·          Newsweek; Time.

·          Student’s own course book.

·          Weekly prepared materials on current issues.

·          A Thesaurus.

 

Teaching Methods:

·          Lecture , Workshops, Seminairs, Interactive Student activities, Debates/Discussions on current issues

·          Presentation/Oral Practice Student projects and research.

 

Assessment tools:

Two mid term examinations, one final examination end of term Oral Assessment Continuous Assessment for coursework and participation.

 

Instruction Language:

                English

   

TD 222 / TURKISH LANGUAGE II

 

Type of Course: Lecture

Year: 2

Semester: Spring

Credits: 2

Instructor: Gulizar Gulol

 

Objective                          

 To provide students an understanding of Turkish grammar, writing rules, discussion of various types of literature, types of conversation and exposition, errors in conversation, intonation, academic and literal studies through gestures and facial expressions, rules of exposition in writing,  petition writing and official correspondence.

 

Content

 This course covers the following subjects: The importance of language, the linguistic features and aesthetic structure of the Turkish language, word derivation system and affixation, oral and written expression, the rules of utterance in written and spoken language, word forms, language expressions such as idioms, terms, jargon, etc. and rules related to them, including language skills in listening, reading, comprehension, writing and research.

 

Recommended Reading

 Course notes,Yusuf Çotuksöken, Uygulamalı Türk Dili 1-2.

 

Teaching Methods

 Lecturing, analysis, applied courses -Socrates method-, discussion, homework and project-presentation. 

 

Assessment tools

 Attendance, participation to discussions, presentations, student writings, blackboard, projects, midterm exams, final exam.

 

Instruction Language

 Turkish.

 

TM 319 FRONT OFFICE MANAGEMENT

 

Type of Course: Lecture + Workshop

Year: 3

Semester: Fall

Credits: 3

Instructor: Erol Motola

Objective And Contents:
Analyzes and discusses the various areas of the front office stressing security, communication, statistics, layout, design, front office equipment, and guest-relations skills. The course also attempts to find solutions to common operational problems of the front office such as over-booking, late charge, lost charge, lost luggage, and skippers. To provide the students with the necessary tools of front office operation. Accommodation Industry, Organization of the Front Office, Employment relations in the front Office, Systems used in the front Office, Functioning of the front Office, Sale of rooms and kind of rooms, The guest front office relationship, The relationship between front office and other departments, Guest accounts and forms of payment, Security on the front Office, The Organization employee relations, Reservation systems, Room sales, Relationship of guest front Office, The relationship of front Office with other departments, Different forms of payment, security aspects are tackled.

Recommended Reading :

Burhan Şener, (2001). Front Office Operations in The Accommodations Industry, Ankara
Stadmon Charles, (1998), Managing Front Office Operations, Michigan .

Teaching Methods:

Lectures
Visiting different establishments

Assessment Tools:
Midterm exam , final exam, attendance.

Instruction Language:
English

 

BA 351 OPERATIONS (PRODUCTION) MANAGEMENT

 

Type of Course: Lecture

Year: 3

Semester: Fall

Credits: 3

Instructor: Hatice Akdag

Objective And Contents:
Helping students to understand and discuss production operations management which is defined as an organizational function that transforms inputs (such as raw materials, fixed capital like machines, financial capital, energy, labor etc.) into outputs or products (goods and services) of greater value ; to be able to communicate with engineers in their career. The course will be executed in a format which can be defined as “maximum interactivity based on discussions in class, plus full integration of theory and real life cases”. Production operations strategy and managing change ; Process analysis ; Production design and process selection – manufacturing and services ; Quality management ; Supply chain strategy ; Forecasting ; Aggregate planning ; Inventory planning ; Materials requirement planning ; Operations scheduling ; Operations consulting and reengineering ; Project Management; Waiting Line Analysis


Prerequisite(s) by topic: Business Management with the Managerial and Organizational Functions

Recommended Reading :


The textbook:
Foundations of Operations Management, by Larry P. Ritzman and Lee J. Krajewski, Upper Saddle River , NJ : Prentice-Hall, 2003.

Teaching Methods:


Computer usage :The students will be able to study and solve the problems given in textbook’s CD as well as website of the author. Also in the visa project process students will use internet for research because of not being able to find a lot of published reference on the brand new topic.

Assessment Tools:
midterm exam; assignments, final exam

Instruction Language:
English

 

TM 311 TRANSPORTATION AND TRAVEL BUSINESS MANAGEMENT

 

Type of Course: Lecture

Year: 3

Semester: Fall

Credits: 3

Instructor: Erol Motola

Objective And Contents:
Traveler transportation systems, transportation types, transportation in tourism, travel businesses, communication techniques, airlines transportation, airline businesses’ cost system, the differences between travel agency and tour operator, costs in travel businesses, organization in transportation and travel businesses. To provide a solid understanding of transportation in relation to tourism. History of Tourism In Turkey, General Review of Incoming In Turkey, General Review of Outgoing In Turkey, Distribution Types, General Review of Air, Sea, Land Transportation In Turkey, General Review of Incoming and Outgoing Operations, Technology Transfer and Communication Technology In Tourism, The role of tourism in transportation, transportation by air, sea, railway and land, the relationship of package tours with transportation, the future of transportation.

Recommended Reading :

Mehmet Gürdal (1995). Tourism Transportation, İzmir
Jacques Naveau (1989). International Air Transport in a Changing World, Aspen Publishers, Inc.


Teaching Methods:
Lectures
Visit Visits to variours companies such as Airlines, bus and cruise organizations + projects

Assessment Tools:
Midterm exams, final exam, attendance

Instruction Language:
English

 

BA 328 COST ACCOUNTING


Type of Course: Lecture

Year: 3

Semester: Spring

Credits: 3

Instructor: Prof. Dr. Ahmet Kizil

 

Objective: To provide a solid understanding of cost concepts, income statements, cost of  sales  statement, cost classifications, cost allocation, job order costing, process costing. To educate the students as a cost analyzer.

 

Contents: Definition of cost accounting, the goals of cost accounting, cost classifications, cost objects, direct costs and indirect costs, variable costs and fixed costs, product costs, total marketing costs, cost allocation methods, cost centres, job order costing, process costing, joint costing for joint products.

 

Recommended Reading:

Williamson, Duncan . Cost and Management Accounting, Prentice Hall Europe , USA

Nalan, Akdoğan. Practise on Cost Accounting, Cem Web Ofset Ltd.Şti., Ankara

Ahmet Kızıl, Cevdet Kızıl (2007). Accounting: Financial, Cost, Managerial, Bahar Yayınevi, İstanbul.

 

Teaching Methods:  Classroom Discussion 

 

Assesment tools: Homeworks, two midterm exams, final exam.

 

Instruction Language: English

 

TM 312 HOUSEKEEPING MANAGEMENT

 

Type of Course: Lecture + Workshop

Year: 3

Semester: Spring

Credits: 3

Instructor: Erol Motola

Objective And Contents:
Housekeeping description and appliances. Explores housekeeping supervision comprehensively and concentrates on laundry and linen operations, cleaning of public areas and servicing of guests’ rooms. To familiarize the students with various aspects of housekeeping in the accommodation sector. Position of Housekeeping Department In Hotel, Organization Schema, Clear Description of Responsibility Areas, Terms’ Description, Operation Procedures, Personnel Procedures, Budget Workings Planning of housekeeping, Its communication, Its control, Its material management, Its budgeting, cleaning and decoration security and laundry management of housekeeping is handled.

Recommended Reading :

Meryem Kozak (2001), Housekeeping the Accommodation Sector, Ankara
Kapa M, (1995), Managing Housekeeping Operations, Michigan

Teaching Methods:

Lecture
Visiting different establishments

Assessment Tools:
Midterm exams, final exam, attendance

Instruction Language:
English

 

BA 302 BUSINESS COMMUNICATIONS AND ETHICS

 

Type of Course: Lecture

Year: 3

Semester: Spring

Credits: 3

Instructor: Vedat AKMAN

Objective And Contents:
Effective communication is an essential skill in business. As you move up the ladder of success, communication skills become even more necessary and valuable. This course will give you the opportunity to develop skills that will be useful as you climb that ladder. Individuals must be able to communicate their ideas in both written and oral modes. We aim to introduce students the fundamentals of Business Communication by focusing on verbal and nonverbal business communication skills. Introduction to Business Communication; We will start with the eight parts of the speech. We will focus on business grammar, business vocabulary, business English speaking & listening skills, resume writing, business letter writing, business meeting and reading skills, managerial / business ethics and corporate social responsibility.

Recommended Reading :

Business Communication English: Facing Today’s Business Communication Challenges Lesson Notes by Vedat AKMAN, 2006 (102 pages) – Kadir Has University.

Teaching Methods:
Students will follow instructor’s notes, handouts & notes plus visual + listening aids & slides will be used.

Assessment Tools:
Midterm exam, Final exam

Instruction Language:
English

 

TM 411 FOOD AND BEVERAGE MANAGEMENT

 

Type of Course: Lecture

Year: 4

Semester: Fall

Credits: 3


Instructor: Nilgün Sevinç

Objective And Contents:
To be familiar with the food-beverage departments and organizational structure of restaurants, bars and hotels. To introduce the students menu, menu types and cost control. To comprehend students the selection of drink according to menu, service types and steps of food and beverage, food-beverage cycle at restaurants and bars, guest relations, the works of food-beverage marketing. Introduction to the food and beverage industry; Management of restaurants and bars; Management process, managerial responsibilities and relations; Food and beverage department and organizational structure; Menu; definition, planning, menu types, menu cost works, drink selection according to menu; Food-beverage service; Service types, basic service information, steps of service; Bar and drink knowledge and service; Food-beverage cycle and cost control; Relation with guests; Marketing of food-beverage service.

Recommended Reading :

İlknur Yörükoğlu and Altuğ Yörükoğlu (1998). Konaklama-Ağırlama İşletmelerinde Servis Yönetimi, Detay Yayıncılık, Ankara .
Alptekin Sökmen (2001). Konaklama ve Yiyecek-İçecek İşletmelerinde Servis Tekniği ve Uygulamaları, Detay Yayıncılık, Ankara .
Jack Ninemeir (1995). Food and Beverage Management, Institute of AHMA, Michigan .
Robert Mill (1998). Restaurant Management, Prentice Hall, New Jersey .
C. Katsigris&M. Porter (1991). The Bar and Beverage Book, John Wiley&Sons, New York .

Teaching Methods:
Projects: Teams of students (3-4 students per team) will prepare a menu, come up with the cost of it and compete for servicing wine.
Projects/Teamwork: Field study: The students will visit hotels and restaurants.
Classroom discussion: Management of restaurants and bars, food and beverage department and organizational structure, menu planning, menu types, menu cost works, drink selection, food-beverage service, basic service information, food-beverage cycle and cost control, relation with the guests and marketing of food-beverage service will be discussed.

Assessment Tools:
Homework, one midterm exam, term project, final exam.

Instruction Language:
English

 

IF 303 FINANCIAL ANALYSIS

 

Type of Course: Lecture

Year: 4

Semester: Fall

Credits: 3

Instructor: Asst. Prof. Dr. Canan Yildirim

Objective And Contents:
To make the student acquainted and introduced with the basic financial problems of modern corporations. The students will acquire the basics of corporate finance and will be familiar with financial concepts. Scope of Financial Analysis, Basic Financial Statements ( Balance Sheet, Income Statement, Statement of Retained Earnings, Statement of Source and Use of Working Capital, Statement of Changes in Net Worth, Statement of Sources and Uses of Funds (Statement of Flow of Fonds), Statement of Cash Flow ), Relationship Among The Financial Statements, Techniques (Methods) of Financial Statement Analysis (Comparative Statement Analysis, Vertical Percentage Analysis, Trend Analysis, Ratio Analysis, Liquidity Ratios, Financial Structure Ratios (Leverage Ratios), Activity Ratios (Turnover Ratios), Profitability Ratios ), Du Pont System of Financial Analysis, Break-even Analysis.
Prerequisite by Topic : Basic knowledge in accounting

Recommended Reading :
Weston J. Fred, Brigham F. Eugene. Managerial Finance

Teaching Methods:
Lecture/Classroom discussion

Assessment Tools: Quizzes, Midterm and Final Exams

Instruction Language:
English

 

TM 413 ACCOMMODATION BUSINESS MANAGEMENT

 

Type of Course: Lecture

Year: 4

Semester: Fall

Credits: 3

Instructor: Recep Seçkin

Objective And Contents:
To have general idea about accommodation businesses, the students will examine all of the departments of accommodation businesses and classification and organization of accommodation businesses. An overview of types of accommodations; Structure of the organization and staffing; Orientation tours and application at different types of accommodations; The promotion of business, the provision of facilities; Services and guest entertainment; The selection, training and direction of employees.

Recommended Reading :
Hasan Olalı and Meral Korzay (1993). Otel İşletmeciliği, 2nd ed., Beta Basın Yayın, İstanbul
Smith, Stephen L. J., 1946- (1995); Tourism analysis : a handbook; Harlow, Essex, England : Longman Group.
An Introduction to accommodation service skills for the hotel, catering and tourism industry,(1992), Dublin : CERT .

Teaching Methods:
Classroom Discussion


Assessment Tools: Homework, midterm exams, final exam

Instruction Language:
English

 

TM 412 INVESTMENT DECISIONS IN TOURISM SECTOR

 

Type of Course: Lecture

Year: 4

Semester: Spring

Credits: 3

Instructor: Barkan Baydogan

Objective And Contents:
The purpose of this course is to teach the students the preparation of feasibility studies and techniques used in assessing investment projects as applied in the tourism industry. The Definition of Investment; Tourism Investments and Tourism Projects; Types of Tourism Investments; Characteristics of Tourism Investments; Encouragement Measures for Tourism Investments in Turkey; Preparation Techniques for Tourism Investment Projects; Appraisal Methods of Tourism Investment Projects.

Recommended Reading :

Turizm Yatırım Projeleri Analizi; Prof. Dr. Nüzhet Kahraman; Siyasal Kitabevi, Ankara , 1997.
Hotel Investments Handbook I and II; Stephen Rushmore, Dana Michael Ciraldo, John M. Tarras; West Group Editorial Department , New York , 2000.

Teaching Methods:
Lectures; case studies, problems and analysis.

Assessment Tools: 2 Quizzes (10% each quiz), Midterm Examination (20%), Final Examination (60%)

Instruction Language:
English

 

IF 314 MANAGERIAL FINANCE


Type of Course: Lecture

Year: 4

Semester: Spring

Credits: 3

Instructor: Asst. Prof. Dr. Canan Yildirim

 

Objective: To provide the business, accounting and finance students the necessary knowledge on financial management concepts and make them able to take part in the financial decision making processes of the modern corporation.

 

Prerequisite by Topic: none

 

Contents: The Cost of capital; Leverage and dividend policy; Working capital management: working capital policy,managing short-term assets/liabilities; Strategic long-term financing decisions;common stock and investment, long-term debt, alternative financing arrangement and corporate restructuring.

 

Recommended Reading :

Scott Besley and Eugene F. Brigham (2000). Essentials of Managerial Finance, twelfth edition., The Dryden Press, Fort Worth

Richard A. Brealey and Stewart Myers (2002). Principles of Corporate Finance, Mc-Graw Hill, Europe .

 

Teaching Methods: Lecture/classroom discussion

 

Assesment Tools: Quizzes, midterm exam, final exam

 

Instruction Language: English  

 

 

TM 490 RESEARCH METHODS AND GRADUATION PROJECT

 

Type of Course: Research, Reading and Writing

Year: 4

Semester: Spring

Credits: 3

Instructor: Staff

 

Objective: The course is based on research, reading & writing about a topic of the students’ choice (This topic should be approved by the supervisors). The aim is to enable students to conduct research, culminate it in a written work and present the theme facing a jury formed by the faculty members.

           

Prerequisite by Topic: None

 

Contents:  Students are expected to prepare dissertations according to the guidelines provided by the Faculty.

 

Recommended Reading : None

 

Teaching Methods: Supervision and Guidance

 

Assessment Tools: Annual Appointments

 

Instruction Language: English

 

TM 313 ENVIRONMENT ECONOMY AND TOURISM


Type of Course: Lecture

Year: 3

Semester: Fall

Credits: 3

Instructor: Erol Motola

Objective And Contents:
To provide a solid understanding of the amplifier concept of the class. The students will learn the relations between the differences with general economic concepts, the role of environment in terms of improvement of tourism, the Tourism and Environment Policies in Turkey and also national and international standards that are related to tourism. Fundamental principles of air, water, soil and noise pollution, effects of environmental pollution on public health, interrelations between environmental pollution on coastal and urban areas and on tourism, ecologic risk analysis and tourism planning, tourism and environmental policy in Turkey, national and international environmental standards in Tourism, case studies from different touristic areas of Turkey and abroad.

Recommended Reading :

Ergun Gürpınar (1998) . Çevre Sorunları, 4th ed., İstanbul.
Necmettin Çepel (2003). Ekolojik Sorunlar ve Çözümleri, 1st ed., Tubitak Yayınları, Ankara .
Ruşen Keleş (1997). İnsan, Çevre, Toplum, 2nd ed., İmge Kitabevi , İstanbul.
Economy & Environment : Vol 4. Environmental Protection, (1991), Kluwer Academic.
Perrings, Charles (1987), Economy and Environment, Cambridge University Press.


Teaching Methods: Class Discussion

Assessment Tools:
Homework, two mid-term exams, final exam

Instruction Language:
English

 

TM 315 TOURISM ANALYSIS AND PLANNING


Type of Course: Lecture

Year: 3

Semester: Fall

Credits: 3

Instructor: Recep Seçkin

Objective And Contents:
The students will be familiar with general economic analysis of process policies. The tourism policies do not only exist in Turkey but also abroad; economic and social planning of tourism, partial and total models of tourism planning, tourism and general process policies, conjectural and structural policies on economic sector basis, economic and psychosocial fundamentals of tourism policy are essential and their process of evolution, instruments and objective of tourism policy, economic and social planning of tourism, partial and total models of tourism planning are also very important.

Recommended Reading :
Orhan İçöz, Turgut Var and İbrahim İlhan ( 2002 ). Turizm Planlaması, Turhan Kitabevi, Ankara .
Hasan Tekeli ( 2001 ). Turizm Pazarlaması ve Planlaması, Detay Yayıncılık
Patrick Lavery, (2002), Tourism Planning, Elm publications.
Patrick Lavery; (2002), Tourism Planning: tutor’s manual, Elm publications.


Teaching Methods: Classroom Discussion


Assessment Tools: Homework, two mid-term exams, final exam

Instruction Language:
English

 

TM 317 INFORMATION SYSTEMS FOR TOURISM MANAGEMENT


Type of Course:
Lecture

Year: 3

Semester: Fall

Credits: 3

Instructor: Adnan Özçetin

Objective And Contents:
Understanding computer and information technologies, using them more effectively, getting to know and using the computer applications in tourism sector, providing competitive advantage by expanding their visions, defining problems and needs in tourism sector, creating the solutions which provide us with the material for the needs, understanding the role of databases and data communications in computer applications, understanding the technical, structural and commercial applications of internet, giving suggestions in finance, accounting and management, the terminology of Information technology about hardware and software being used in the tourism sector, the algorithm of booking applications, basic parameters and the sections of booking applications, studies on the managerial and statistical reports.

Prerequisite by Topic: The students have to know theoretically the applications in a tourism company.


Recommended Reading :
Dr. Murat Türk (2003). Information technologies for the managements on the process of globalization,Türkmen Kitapevi,İstanbul.
Dr. Adem Karahoca and Asst. Dilek Karahoca (1998). Management Information Systems, Beta Basım Yayım Dağıtım A.Ş, İstanbul.
Asst. Prof. Ayhan Gökdeniz and Asst. Prof. Yakup Dinç (2003). Front Office Operations, Detay Yayıncılık, 3rd ed., İstanbul.

Teaching Methods:
Computer Usage: The students will use Booking Program for Travel Agents.

Assessment Tools:
Two midterm exams, final exam.

Instruction Language:
English

 

TM 314 CIVILIZATION HISTORY

 

Type of Course: Lecture

Year: 3

Semester: Spring

Credits: 3

Instructor: Sezai Gülşen

Objective And Contents:
To present Anatolian and World Civilizations and valuation of these civilizations with cultural tourism. Turkey ’s civilizations, culture, architectural history and archaeology. World and Anatolian Civilizations, Culture and Archaeology, architectural history, Ecologic Environment, Economic and Politic Features, Technology, Cultural Tours In Tourism Regions

Recommended Reading:
Course pack, Course reader
Tuncay Çağlar, (1996), Uygarlığın Seyir Defteri, Arkadaş Yayınları, Ankara
André Langaney and Jean Clottes. (2000), İnsanın En Güzel Tarihi, çev: Emine Çaykara, T.C. İş Bankası Kültür Yayınları, İstanbul
Fernand Braudel (1995). A History of Civilization, Published in Penguin Books, , NY, USA
N.Peter Stearns (2003). Western Civilizatıon in World History, N.Y , USA
Braudel Fernand (1995), History Of Civilizations, Penguin Books Ltd


Teaching Methods:
Classroom Discussions
Projection: Projection of positive 35mm slides related to the course subject.


Assessment Tools: Midterm exam, final exam


Instruction Language: English

 

TM 316 TURKISH LABOR AND SOCIAL SECURITY LAWS

 

Type of Course: Lecture

Year: 3

Semester: Spring

Credits: 3

Instructor: Prof. Dr. Metin Kutal

Objective And Contents:
Students will have the knowledge about the laws concerning the arrangement of employer and employee relationship in Turkey . General information and historical development; Basic concepts; Employee, apprentice and trainee, employer, employer's representatives, subcontractor, workplace and enterprise; International labor organization; Individual labor law; Collective labor law; Right to strike and lockout; Social security laws.

Recommended Reading :

Çelik, Nuri, İş Hukuku Dersleri, Yenilenmiş 18. Bası , Beta yay., İstanbul 2005.

Tunçomağ,Kenan., Tankut Cantel, İş Hukukunun Esasları, 4. Bası, Beta Yay., İstanbul 2005.
Demircioğlu-Centel (2003). İş Hukuku Beta Yayıncılık, İstanbul.
Ali Güzel, Ali Rıza Okur (1998). Güvenlik Hukuku, Beta, İstanbul.
Yusuf Alper (2000). Türkiyede Sosyal Güvenlik, Alfa, Bursa .

Teaching Methods:
Classroom discussion

Assessment Tools: Two midterms, final exam, attendance

Instruction Language:
Turkish


TM 318 DESTINATION MANAGEMENT

 

Type of Course: Lecture + Workshop

Year: 3

Semester: Spring

Credits: 3

Instructor: Erol Motola

Objective And Contents:
Identification, interpretation, and commercialization of various resources as tourism products to create destinations of travel. Blending of foundations of tourism, research methods, travel geography and business concepts to form travel destinations. To familiarize the students with basic concepts of destination management. Introduction to Travel and World Tourism Geography, Basic Physical Features of Countries and Regions, Development of Touristy Regions, Developed Tourism Destinations, Destination’s Charm Tourism in today’s world, in the community, planning for tourism development and the principles, implementing tourism development, maintaining tourism sustainability and managing the tourism

Recommended Reading:

Guide For Local Authorities On Developing Sustainable.
WTO(1998). Tourism, Madrid .
Page and K. Dowling (2002). Ecotourism, Edinburgh.

Teaching Methods:

Lecture
Classroom Discussions
Visits to some Institutions

Assessment Tools:
Midterm exams, final exam, attendance

Instruction Language:
English

 

TM 421 INTERCULTURAL RELATIONS

 

Type of Course: Lecture

Year: 4

Semester: Fall

Credits: 3

Instructor: Sezai Gülşen

Objective And Contents:
Integration to western civilizations, European races, Balkan Countries, Arabian Countries as Turkey’s Neighbors, Turkish Republicans, China, South Asian Countries, African Countries’ communities’ general structure, consumption areas, religions and cultures, historical structures. General Structure of Communities, Religions, Necessities and Consumption Areas, Cultural Structures and Histories, European Union Process of Integration to the West.

Recommended Reading :
Course pack, Course reader
Güvenç Bozkurt, (1977). Kültürün A B C’si, Yapı Kredi Yayınları, İstanbul
Hançerlioğlu Orhan, (1987). Düşünce Tarihi, Remzi Kitabevi, İstanbul
Braudel, Fernand (1992). The Structures of Everyday Life, University of California Press , California , USA

Teaching Methods:
Classroom Discussions

Assessment Tools:
Midterm exam, final exam, attendance.

Instruction Language:
English

 

TM 415 AVIATION MANAGEMENT

 

Type of Course: Lecture

Year: 4

Semester: Fall

Credits: 3

Instructor: Serdar Yıldırım

Objective And Contents:
To develop a business foundation with emphasis on specific aviation applications. Students will be familiar with the technical, operational, commercial and administrative fundamentals of Aviation Management. An introduction to civil aviation as a whole; international organizations, regulations; aircraft and engines; navigation; Flight meteorology; Air Traffic system, standards and procedures; Aerodromes; Airline Management organization; Airline marketing policies; Flight planning, weights, speeds, payload-range, cruise regimes, load and balance; Ground handling; Noise abatement; Human factor in aviation.

Recommended Reading :

Stephen Shaw (1999). Airline Marketing and Management, 4th edition, Ashgate Publishing co.
William E. O’Connor (2000). An Introduction to Airline Economics, 6th edition, Praeger Publishers.
Norman Ashford, Martin H.P. Stanton, Clifton A. Moore (1996). Airport Operations, 2nd edition, McGraw-Hill Professional.
Steven A. Morrison, Clifford Winston, Bruce K. MacLaury (1995). The Evolution of the Airline Industry, The Brookings Institution.
John J. Sheehan, John W. Olcott (2003). Business & Corporate Aviation Management, McGraw-Hill Professional.


Teaching Methods:
Field study: Participation of students to an airfield excursion.
Assessment Tools: Final exam

Instruction Language:
English
 

 

TM 417 RECREATION AND ANIMATION MANAGEMENT

 

Type of Course: Lecture

Year: 4

Semester: Fall

Credits: 3

Instructor: Prof. Dr. Nüzhet Kahraman

Objective And Contents:
In an environment where leisure activities are gaining an ever increasing importance, tourism establishments have to offer a wider selection of recreation and animation services. The aim of this course is to explain to the students the principles and characteristics of recreation and animation activities in the tourism industry and to teach them the management methods used and applied in recreation and animation. Definition of time; Leisure time and Recreation; Types of recreation; characteristics of recreation; development of recreational activities; Definition of animation; types of animation; basic characteristics and functions of animation services; Planning, organization, management and control of animation services; Characteristics required for animators; Applied animation activities.

Recommended Reading :

Rekreasyon ve Animasyon (2. Baskı); Atila Hazar, Detay Yayıncılık, Ankara 2003.
Rekreasyon (2. Baskı); Suat Karaküçük, Şeren Ofset, Ankara 1997.

Teaching Methods:
Lectures; case studies and class discussions using overhead projector and powerpoint.

Assessment Tools:
2 Quizzes (10% each quiz), Midterm Examination (20%), Final Examination (60%)

Instruction Language:
English

 

TM 454 CURRENT ISSUES IN TOURISM MANAGEMENT

 

Type of Course: Lecture

Year: 4

Semester: Spring

Credits: 3

Instructor: Recep Seckin

 

Objective and Contents: The course will include and mention current issues in the tourism industry. The developments and changes in the industry will be discussed in addition to their effects on the sector. Also, emerging terms of the international tourism environment will be taught and students will also learn about the new management approaches and technologies.

 

Prerequisites by Topic: Basic Tourism Knowledge

 

Recommended Reading :

Witt, Stephen, Brook, Michael and Buckley, Peter, The Management of International Tourism, 2nd Edition, Routledge, 1995.

Seaton, A V (ed), Tourism ? The State of the Art, Wiley, 1996.

Weiler, B and Hall C M, Special Interest Tourism, Wiley, 1997.

Theobald, William (ed), Global Tourism ? The Next Decade, Butterworth Heinemann, 1994.

Various reports and journal articles.

 

Teaching Methods:  Class Discussions, Case Studies and Powerpoint

Assessment Tools: Assignments,  Pop Exams, Midterm and Final Exam

 

Instruction Language: English

 

TM 414 TOUR PLANNING & ADMINISTRATION

 

Type of Course: Lecture

Year: 4

Semester: Spring

Credits: 3

Instructor: M.Edis Ertürer

Objective And Contents:
To stiffen theoretical knowledge, conditions of sectors with destination management and packed tours, to understand marketing conditions. Packed tour; definition, features, formation conditions, breeders, advantages, positive and negative effects, concept of price, life effect, Destination; definition, image, importance & features, performance development and administration, Market; tourism market, supply & demand, features, touristic product, the difference with the other sector’s product, concept of tour operator, accommodation, transport

Recommended Reading:
Course pack, Course reader
Wicks Geraldine (1997), Tour Planning & Operations, Adelaide, S. Aust.: Adelaide Institute of TAFE,

Teaching Methods:
Classroom Discussion


Assessment Tools: Midterm exams, final exam

Instruction Language:
English
   

 

TM 424 TOURISM MARKETING

 

Type of Course: Lecture
Year: 4
Semester: Spring
Credits: 3

 

Instructor: Recep Seckin

Objective And Contents:
The purpose of this course is to acquaint the student with the basic principles of marketing; explain the special characteristics of services; analyze the marketing techniques used in the tourism industry; teach the logical sequence of marketing plan so that the students will be able to formulate a marketing strategy for any sub-sector of the tourism industry. Definition and development of Marketing; The total market in travel and tourism: Tourism Demand and Tourism Supply; Special characteristics of goods and services; Factors influencing tourism demand; Motivations; The marketing Mix; The Tourism Product; Product Formulation; Product Life-Cycle; Price; Methods used in Tourism Marketing: Promotional Mix: Advertising, Public Relations; Sales Promotion; e-marketing, et. al.; Distribution Channels; Market Segmentation; Marketing Planning Process

Recommended Reading :
Marketing for Hospitality and Tourism ; (Third Ed.) Philip Kotler, John Bowen and James Makens; Prentice Hall; New Jersey ; 2003.
Marketing in Travel and Tourism; ( Second Ed.) Victor T.C. Middleton; Butterworth-Heinemann Ltd., Oxford , 1995.

Teaching Methods:
Lectures; case studies and class discussions using overhead projector and PowerPoint.

Assessment Tools: 2 Quizzes (10% each quiz), Midterm Examination (20%), Final Examination (60%)

Instruction Language:
English

 

TM 426 BANQUET AND CATERING MANAGEMENT

 

Type of Course: Lecture

Year: 4

Semester: Spring

Credits: 3

Instructor: Nilgün Sevinç

Objective And Contents:
To be familiar with the food-beverage departments and organizational structure of restaurants, bars and hotels. To introduce the students menu, menu types and cost control. To comprehend students the selection of drink according to menu, service types and steps of food and beverage, food-beverage cycle at restaurants and bars, guest relations, the works of food-beverage marketing. Introduction to the food and beverage industry; Management of restaurants and bars; Management process, managerial responsibilities and relations; Food and beverage department and organizational structure; Menu; definition, planning, menu types, menu cost works, drink selection according to menu; Food-beverage service; Service types, basic service information, steps of service; Bar and drink knowledge and service; Food-beverage cycle and cost control; Relation with guests; Marketing of food-beverage service.

Recommended Reading :

İlknur Yörükoğlu and Altuğ Yörükoğlu (1998). Konaklama-Ağırlama İşletmelerinde Servis Yönetimi, Detay Yayıncılık, Ankara .
Alptekin Sökmen (2001). Konaklama ve Yiyecek-İçecek İşletmelerinde Servis Tekniği ve Uygulamaları, Detay Yayıncılık, Ankara .
Jack Ninemeir (1995). Food and Beverage Management, Institute of AHMA, Michigan .
Robert Mill (1998). Restaurant Management, Prentice Hall, New Jersey .
C. Katsigris&M. Porter (1991). The Bar and Beverage Book, John Wiley&Sons, New York .

Teaching Methods:
Projects: Teams of students (3-4 students per team) will prepare a menu, come up with the cost of it and compete for servicing wine.
Projects/Teamwork: Field study: The students will visit hotels and restaurants.
Classroom discussion: Management of restaurants and bars, food and beverage department and organizational structure, menu planning, menu types, menu cost works, drink selection, food-beverage service, basic service information, food-beverage cycle and cost control, relation with the guests and marketing of food-beverage service will be discussed.

Assessment Tools:
Homework, one midterm exam, term project, final exam.

Instruction Language:
English

 

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