Academics
Public Relations and Information

FACULTY OF COMMUNICATIONS THE DEPARTMENT OF PUBLIC RELATIONS AND INFORMATION
UNDERGRADUATE COURSE DESCRIPTIONS


 

CF 101 COMMUNICATION AND MEDIA

Type of Course:  Lecture
Year:  1
Semester:  Fall
Credits:  3 (3+0+0)
Instructor:  Assoc.Prof. Banu Baybars Hawks

Objective + Contents
The mass media are institutions and technologies whose business is the communication of symbols, stories, and information. In this class we will examine such culture industries as the internet, radio, television, movies, newspapers, advertising, and public relations, as well as larger issues such as globalization. The media touch our lives in intimate ways, in our tastes, pleasures, and dreams; they also wield significant political, economic, and social power. Because they are so pervasive, media are often invisible. This class aims to be a citizen's guide to the mass media and thereby to explore some key questions today. Since the media constantly impose themselves on people it is advantageous to know more about them: their functions, responsibilities, purpose and economic structure. The course will provide a basic knowledge of the communication system, the uses of media, and means of objectively evaluating media performance in light of media problems, promises and potential.

Prerequisities: None

Recommended Reading:
John Vivian, The Media of Mass Communication, 2006 Update, 7th edition (USA: Allyn & Bacon, 2006)
Şermin Tekinalp and Ruhdan Uzun, İletişim Araştırmaları ve Kuramları, (İstanbul: Derin Yayınları, 2004)

Teaching methods:
The class will be primarily lecture and discussion. Students should prepare for each class by doing the readings assigned. We will also do some in-class media analysis work and group projects.

Assesment Tools:Grading:
Mid-term exam, final exam, research paper and in-class assignments/attendance/class participation.

Instruction Language: English.


PR 103 INTRODUCTION TO PUBLIC RELATIONS

Type of Course:  Lecture
Year:  1
Semester:  Fall
Credits:  3
Instructor:  Dr. Ayten Görgün Smith

Objective + Contents
This course aims to teach the students of the Department of Public Relations, the general concepts of Public Relations, to understand what public relations is all about, why and how does it work in accordance with other communication tools, why is it important, where did it come from and where is it going' The course is designed as a study of public relations discipline including theory as well as its process, publics, the kinds of organizations in which it is practiced, and the critical issues that confronts it. The students will study the definition, history, function, principles, tools and techniques of public relations. Students will also have an opportunity to deal with public relations in the overall context of organizational communications, to investigate the characteristics of the organizational structures and the other various communication tools as well as the practitioner. In addition students will have a chance to discuss the skills necessary for today"s public relations practitioner. The course provides the students with practical experience in the development of the public relations materials such as press kits and press releases, as well as the skills for the implemantation of communication plans, process and programs within the organization. 

Prerequisites: None

Recommended Reading:

  • Baskin, Otis. Public Relations: The Profession and The Practice, 4th Edition. New York: McGraw Hill, 1997.
  • Harrison, Shirley. Public Relations: An Introduction. London: Routledge, 1995.
  • Theaker, Alison. Public Relations Handbook. Florence: Routledge, 2001.
  • Wilcox, Dennis L. Public Relations: Strategies and Tactics, Boston: Pearson Education, 2003.

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

 

CF 124 UNDERSTANDING IMAGE

Type of Course: Lecture
Year: 1
Semester: Spring
Credits: 3 (3+0+0)
Instructor: Staff

Objective + Contents:
This course is designed to give students a basic conceptual frame and vocabulary for understanding, creating, and conversing about image, as well as providing them with tools of visualizing their ideas. Employing a variety of different image generating techniques, students will produce visual representations based upon specific assigned subjects. Imaging methods will include electronic digital and conventional media, such as photography, illustration, type (as image) and collage.

Prerequisites: None

Recommended Reading:

Course reader
J. Berger (1995). Ways of Seeing,  Penguin Books.
R. Barthes (1982). Camera Lucida: Reflections on Photography, Hill and Wang, USA.

Teaching Methods: Projects/ teamwork

Assessment Tools: Final paper, project

Instruction Language: English


PR 209 EVENT MANAGEMENT IN PUBLIC RELATIONS

Type of Course:  Lecture
Year:  2
Semester:  Fall
Credits:  3 (3+0+0)
Instructor:  Dilara Kantemir Toros, Lecturer

Objective + Contents
The aim of the course is to teach the students how to develop a brand marketing strategy. The course will focus on both product and corporate level strategy. The course will cover planning and implementation of organisation and events to best meet the strategic goals of the brand marketing strategy. The course will also cover how to communicate the projects and organisations to the media and target groups.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

PR 202 RESEARCH AND INTRODUCTION TECHNIQUES IN PUBLIC RELATIONS

Type of Course:  Lecture
Year:  2
Semester:  Spring
Credits:  3
Instructor:  Assoc.Prof. Banu Baybars Hawks

Objectives+ Contents
One of the more pragmatic or practical areas of public relations is research.  Public relations people need to understand the research process because they will have to make important and informed decisions about hiring research firms, evaluating their proposals and end products, as well as helping to determine how that research benefits the "bottom line." Although it was clear that today"s practitioner needed to understand and interpret research, little was being done to provide both the student and practitioner with a quick and simple approach to research.  In this class, you will learn what research is, why it is conducted, and what strategies (methods) are appropriate to answer the questions being discussed. Further, you will learn how to present research findings in direct and simple ways.

Prerequisities: None

Recommended Reading:
Don W. Stacks, Primer of Public Relations Research (NY, London: The Guilford Press, 2002)

Teaching methods:
The class will be primarily lecture and discussion. Students should prepare for each class by doing the readings assigned. We will also do some in-class media analysis work and group projects.

Assesment Tools:Grading:
Mid-term exam, final exam, research paper and in-class assignments/attendance/class participation.

Instruction Language: English.

 


PR 204 MANAGEMENT AND ANALYSIS OF COMMUNICATION CAMPAIGNS

Type of Course:  Lecture
Year:  2
Semester:  Spring
Credits:  3 (3+0+0)
Instructor:  Staff

Objectives+ Contents
Marketing communication and communication campaign management is associating all kinds of communication operations with "target audience"; from obtaining consumer expectations, researching and analyzing competition circumstances, holding on to the market and launching campaign sales points and interoperability of the distribution channels, to all marketing advertisements, public relations, corporation identity, sales promotions, with methods and tools by combining and integrating planning and application elements, in order not to break the coordination and leading.

Managing communication campaigns, which has become the most important tool in this communication, has became more important.

Prerequisities: None

Recommended Reading:
Marka Publications - Tüketici nasıl düşünür
( Gerald Zaltman )
Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik:
( James e.grunig )
Pazarlama İletişimi Yönetimi:
( Yavuz Odabaşı, Mine Oyman ) Mediacat

Teaching methods: Classroom discussions

Assesment Tools: Midterm & Final exam.

Instruction Language: English

 

 

PR 210 IMAGE CREATING TECHNIQUES

Type of Course:  Lecture
Year:  2
Semester:  Spring
Credits:  3
Instructor:  Perran Ersu Özçaldıran

Objectives+ Contents
This course is designed to provide students with:

  • an understanding of the notions of identity, image, and reputation
  • insights into the influences which shape a brand"s image,
  • knowledge of the tools of communication available for managing an organization's, product"s or service"s image and reputation
  • familiarity with successful case studies

Prerequisities: None

Recommended Reading:

Bernstein, David. Company Image and Reality. Eastbourne: Holt, Rinehart & Winston Ltd, 1985. 
Dowling, Grahame. Creating Corporate Reputations: Identity, Image, and Performance. New York: Oxford University Press, 2001
Fombrun, Charles J. Reputation: Realizing Value from the Corporate Image.
, Marion G, Farrelly, Gail E, Taper, Jessica S. Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers.
Schulz, Majken, Hatch, Mary Jo, Larsen Mogens Holten. The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand. New York:  Oxford University Press, 2002 (ISBN 0198297793)
Chadha, Radha and Husband, Paul. The Cult of the Luxury Brand. London: Nicholas Brealey, 2006.

Teaching methods: Classroom discussions

Assesment Tools: Midterm & Final exam.

Instruction Language: English

 

 

CF 218 SOCIAL PSYCHOLOGY

Type of Course:  Lecture
Year:  2
Semester:  Spring
Credits:  3
Instructor:  Assoc.Prof. Filiz Aydoğan

Objective + Contents
In order to understand the individual in a society, this course is designed to introduce students to the main concepts of social psychology such as "attitude, perception, communication, status, roles, authority, social groups, individual" and to teach them methods and examples in the social physhology research.

Prerequisites: None

Recommended Reading: Main Textbook: R. A. & Byrne, D. (2000). Social Psychology (Ninth Edition). Needham Heights, MA: Allyn & Bacon.

Suggested Readings:
Çiğdem Kağıtçıbaşı(1988). İnsan ve İnsanlar. 7th ed.. İstanbul.
David Buyers. Social Psychology. McGraw-Hill College. 2004.
Eliot R. Smith, Diane M. MackieEliot R. Smith, Diane M. Mackie.(2007.)Social Psychology.  Psychology Press.
J.L. Freedman, D.O. Sears, J.M. Carlsmith (2003), Sosyal Psikoloji, Trans.Ali Dönmez, İmge Pub., Ankara.
Micheal A Milburn(1998), Sosyal Psikolojik Açıdan Kamuoyu ve Siyaset, İmgeYay.

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

 

CF 314 MEDIA ETHICS

Type of Course:  Lecture
Year: 3
Semester: Fall
Credits:  3 (3+0+0)
Instructor: Staff

Objective + Contents
This course surveys the current ethical problems and issues in media of reporting, broadcasting, advertising, and film-making, with a special attention given to the relation between moral principles, legal frameworks, and media practice. Students will examine cesa studies with special emphasis on questions of privacy and freedom of information.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

 

PR 203 MEDIA AND MULTIMEDIA ANALYSIS

Type of Course:  Lecture
Year:  2
Semester:  Fall
Credits:  3 (3+0+0)
Instructor: Dilara Kantemir Toros, Lecturer

Objective + Contents
Media play a central role in our lives, shaping the way we see ourselves, our country and the world. Books, magazines, newspapers, movies, radio, television, and music and video recordings are so pervasive in modern life that many people do not even notice their influence. The mass media today reach audiences whose numbers stagger the imagination. They cross cultural and national boundaries and, in certain ways, tie modern civilization together. We can say that the mass media are, and can be, not only an adhesive social and political factor, but also a fragmentizing factor. The impact of media is very strong in the world, and the media are a central part of our culture. Understanding media is an essential part of your education. Whether you work in the media or just watch, listen and read, you need to understand how media affect your life. This course is a general introduction to media. The aim of the course is to provide a critical understanding of how these media function in the world. At the conclusion of the course, you should understand the following: 1) the structure and organization of the various mass media; 2) the functions of the mass media in society; 3) the historical development of the mass media in the world; 4) the process of mass communication; 5) the possible effects of mass media on society; and 6) some of the ethical issues concerning the mass media.

Prerequisites:
None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & final exam.

Instruction Language: English

 

 

PR 201 NEWS AND NEWS WRITING

Type of Course:  Lecture
Year:  2
Semester:  Fall
Credits:  3
Instructor: Dr. Ayten Görgün Smith

Objective + Contents
This course offers an overview of the field of journalism, including: fundamentals of journalistic composition; basic news reporting techniques and an introduction to specialized reporting. This course will concentrate on performance exercises in reporting in all phases of media including, radio, television and newspaper. It will explain news sources, news angles, intros, tips of good interviews, hard news, feature news writing etc.

Prerequisites: None

Recommended Reading:

  • Stephenson, David (1998). How to succeed in Newspaper Journalism. London: Kogan Page Limited.
  • University of Cardiff, Thomson Foundation Trainning Journalism Courses Notes (2002)
  • British Broadcasting CorporationNews and Training Development: The BBC News Style Guide (2004).
  • Nel, François (2005). Writing for the Media. Oxford: Oxford University Press.

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & final exam.

Instruction Language: English

 

 

CF 223  RESEARCH METHODS IN SOCIAL SCIENCES

Type of Course: Lecture
Year: 2
Semester: Fall
Credits: 3 (3+0+3)

Instructor: Asst.Prof. Lemi Baruh
Objective + Contents
Teaching students methods of statistical thinking is the aim of the course, including the use of statistical instruments, introduction to research in social sciences and analytic methods and theories.

Recommended Reading: Course Pack

Teaching Methods: Classroom Discussion, Projects/Teamwork

Assesment tools: Midterm & Final Exam

Instruction Language: English

 

 

PR 207 INTERPERSONAL COMMUNICATION

Type of Course:  Lecture
Year:  2
Semester:  Fall
Credits:  3 (3+0+0)
Instructor:  Arzu Toğuşlu Kızbaz, PhD

Objective + Contents
The focus areas of the course will be: process of communication; communication competence; communication and self; impression management; perception influences on perception; empthy and emotional expression. The course also covers: managing difficult emotions; language as a barrier or bridge; the verbal, international, and societal level of language; non-verbal communication; listening; intimacy and distance in relationships; improvement of communication climates; and management of the interpersonal conflicts.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

 

PR 312 PUBLIC RELATIONS AND LOBBYING

Type of Course:  Lecture
Year:  3
Semester: Spring 
Credits:  3
Instructor: Dr. Hakan Tunçel

Objective + Contents Since Turkey has been an official candidate for European Union, qualified and  skilled public relations and communication professionals who have the knowledge of government affairs and lobbying, are highly demanded in every kind of business sector. Business firms and other organizations need lobbying activities so that they concentrate their efforts on affecting legislation and regulation and expressing themselves properly in front of the European Union and Turkish parliaments. In our complex contemporary world, business organizations and not-for-profit organizations can not isolate themselves from the decisions of governments and parliaments. Lobbying is an ethical powerful tool when public relations and communication specialists are responsiple for the relevant activities in a right way. This course aims to teach the students the main concepts and methods of lobbying and government affairs in terms of the public relations and communication discipline.

Prerequisites: None

Recommended Reading:

  • Grunig E., James & Hunt, Todd, Managing Public Relations, Belmont, Thomson&Wadsworth, 1984. pp. 285-307, Public Affairs and Government Relations.
  • Black Sam, The Practice of Public Relations, Butterworth&Heinemann, 2001, pp.100-111, Parliamentary Relations and Lobbying.
  • Baskin et.al, Public Relations: The Profession and The Practice, McGraw Hill, pp.343-363, Public Affairs: Relations with Government.
  • Dincer Müjde Ker, Lobicilik, Alfa, İzmir, 1999

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & final exam.

Instruction Language: English

 

CF 313 NEW MEDIA : INTERNET & MOBILE COMMUNICATIONS

Type of Course:  Lecture
Year:  3
Semester: Fall
Credits:  3
Lecturer:  İsmail H. POLAT

Course Description:
The past 15 years have witnessed remarkable developments in information and communication technologies (ICT) which has been leading a revolutionary change in media industry. Often called "new media", this growing industry is an interdisciplinary concept covers all online & interactive media platforms such as  internet, interactiveTV and mobile.                                                                            
This course is prepared for the students who may need to have a general view about the new media industry.

Along the course, guest speakers from Turkish "new media" industry will share their own experiences with the students.

Course Requirements:
Course attendance and  interactivity are crucial. Students will be expected to prepare and present one term-project in a team work resulted with a presentation and complete a final exam.

Learning Outcomes (OPTIONAL):
After the course, the students will have;

(i) an introductory information about new media concept
(ii) social, technologic, political, cultural and regulatory consequences of new media 
(iii) various new media case studies with "behind-the-scene"s
(iv) the future perspective for new media industry.

Grading/Assesment:
Attention and Participation: 10 %
Term-Project/Presentations: 40 %
Final Exam : 50 %

Readings
Main Textbook:

Lievrouw Leah A., Livingstone Sonia,  The handbook of New Media, SAGE Publications, 2002.

Suggested Readings:

Geray Haluk, İletişim ve Teknoloji: Uluslararası birikim düzeninde Yeni Medya Politikaları, Ütopya Yayınevi, 2002

Cavalier, Jean-Jaques, Medya ve iletişim teknolojileri, Salyangoz Yayınları, 2004.

 

PR 403 CASE STUDIES IN PUBLIC RELATIONS

Type of Course:  Lecture
Year: 4
Semester: Fall
Credits:  3 (3+0+0)
Instructor:  Perran Ersu Özçaldıran

Objective + Contents
The aim of this course is to engage students in carrying out an analysis of successful public relations projects on the national and international arena.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions, project/teamwork

Assessment Tools: Midterm & Final exam.

Instruction Language: English

PR 301 PUBLIC RELATIONS PLANNING AND MANAGEMENT I

 

PR 302 PUBLIC RELATIONS PLANNING AND MANAGEMENT II


Type of Course:  Lecture
Year
:  3
Semester:  Fall-Spring
Credits:  3
Instructor:  Dr. Hakan Tunçel

Objective + Contents
This course aims to teach the students how to create and manage strategic public relations plans which are very important for all kinds of managers, consultants and practitioners in PR business. In the workplace, public relations practitioners often involve in both the technican and the managerial roles, however the balance is shifting. Today"s enviroment and more importantly, tomorow"s calls for greater skill on the management side of communication. Effective creativity is more likely to result from careful, insightful planning than from only inspiration. Strategic planning and management assist creative people in becoming more organized in their planning and helps methodical people bring more creative energy to their work.

Prerequisites: None

Recommended Reading:

  • Smith, Ronald D. Strategic Planning for Public Relations, New Jersey, Lawrence Erlbaum, 2002.
  • Grunig E., James & Hunt, Todd, Managing Public Relations, Belmont, Thomson&Wadsworth, 1984.
  • Caywood, Clarke L. The Handbook of Strategic Public Relations and Integrated Communications, Boston, McGraw Hill, 1997.

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 


CF 307 MEDIA AND POLITICS

Type of Course:  Lecture
Year:  3
Semester:  Fall
Credits:  3 (3+0+0)
Instructor: Prof. Özden Cankaya

Objective + Contents
The purpose of this course is to explore the role of print and electronic media in politics and
their relationship to the public, politicians, and ultimately, public policy. In doing so, we will assess the media"s impact on government, policy making, election campaigning, and the prospects for democratic deliberation. Special attention will be paid to the portrayal of political issues, candidates and political themes in popular culture, including film, television, radio, music, the internet, billboards, bumper-stickers, and slogans.

Prerequisites: None

Recommended Reading: Textbooks:

  • Trent, Judith &  Friedenberg V. Robert. Political Campaign Communication. 5th Edition. Lanham: Rowman & Littlefield Publishers, 2004.
  • Patterson, E. Thomas. Vanishing Voter. New York: Vintage Books, 2003.
  • McNair, Brian. An Introduction to Political Communication. New York: Routledge Press.
  • Baker, K. Ross. House and Senate. 3rd Edition. New York: Norton & Company, 2001.
  • Friedman, L. Thomas. The World is Flat: A Brief History of the Twenty-first Century. Updated and Expanded. New York: Farrar, Straus and Giroux Press, 2006.
  • Steger B. Manfred. Globalization: A Very Short Introduction. Oxford: Oxford University Press, 2003.

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & final exam.

Instruction Language: English


CF 301 CORPORATE COMMUNICATIONS IN PUBLIC RELATIONS I

 

CF 302 CORPORATE COMMUNICATIONS IN PUBLIC RELATIONS II

Type of Course:  Lecture
Year:  3
Semester:  Fall-Spring
Credits:  3 (3+0+0)
Instructor:  Semra Baysan

Objective + Contents
This course aims to teach the students of the Department of Public Relations, the detailed concepts of Corporate Communications (CC) at Corporations, to understand what CC is all about, why and how does it work in accordance with other Rublic Relations in general, why is it important, where did it come from and how the future look like. The course is designed as a part of public relations discipline including theory as well as its process, publics, the kinds of organizations in which it is practiced, and the critical issues that confronts it. The students will study the definition, history, function, principles, tools and techniques of CC. Students will also have an opportunity to learn the impact of corporate identity, logo and branding for the success of CC.

They will analyze how the relations are developed with the stakeholders, i.e. government authorities, institutions, NGO"s and media and how media can be followed up and how the succes can be measured. In addition they will learn how to establish & destroy Corporate Credibility and formulate a company"s Sponsorship Strategy. The students will have the opportunity to discuss the importance and the impact of Social Responsibility projects and how to communicate them best. The course provides the students with practical experience in the development of the Corporate Communications materials such as press kits, press releases, corporate magazines, internal newsletters, as well as the skills for the implementation and monitoring of communication plans, process and programs within the organization.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

 

PR 405 NEW ORIENTATIONS IN PUBLIC RELATIONS

Type of Course:  Lecture
Year:  4
Semester:  Fall
Credits:  3
Instructor:  Perran Ersu Özçaldıran

Objective + Contents
This course is designed to provide students with:

  • insights into the ways in which new trends and patterns evolve,
  • the emergence of new techniques, strategies, and methods in communication
  • familiarity with and hands-on experience in these new communication tools and practices

Prerequisites: None

Recommended Reading:
As the course covers a very dynamic topic, there will be no "main textbook" but instead, chapters from a variety of books, reports and articles will make up the reading list.                                 

  • Harris, Thomas, L. and Whalen, Patricia T. The Marketer"s Guide to Public relations in the 21st Century. Ohio: Texerre, 2006.
  • Popcorn, Amy and Marigold, Lys. Clicking. New York: HarperCollins, 1996.
    Hill, Sam. 60 Trends in 60 Minutes. New Jersey: John Wiley and Sons, 2002.
    Rosen, Emanuel. The Anatomy of Buzz:How to Create Word-of-Mouth Marketing.  New York: Doubleday, 2000.Parsons, Patricia J. Ethics in Public Relations: A Guide to Best Practice. London and Virginia: Kogan Page Ltd, 2004.
  • Russ, Kari and Wickenheiser, Matt. Inside the Minds: Public Relations Best Practices. Aspatore, Inc, 2004.
  • Holtz, Shel. Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More. New York: AMACOM, 2004
  • Gladwell, Malcolm. The Tipping Point. New York: Little, Brown and Co., 2002.
  • Council of Public Relations Firms. Insights from Critical Issues Forum.  New York, 2005.
  • USC Annenberg Strategic Public Relations Center. Generally Accepted Practices Study III. New York, 2005
  • Bergen, Jack. PR Measurement report.
  • Vocus. The Future of PR. Industry report

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & final exam.

Instruction Language: English


PR 401 CRISIS MANAGEMENT IN PUBLIC RELATIONS

Type of Course:  Lecture
Year:  4
Semester:  Fall
Credits:  3
Instructor:  Asst. Prof. Inci Çınarlı

Objective + Contents
This course examines crisis communication with a global perspective and emphasizes the importance of crisis management process as the vital component of the organization. The gathered skills will assist students in managing crisis situations and in communication careers in general.

Prerequisites: None

Recommended Reading:
LUKASZEWSKI James E. "Seven Dimensions of Crisis Communication Management: A Strategic Analysis and Planning Model", Ragan"s Communication Journal, January/February, 1999.
NEWSOM Doug, TURK Vanslyke Judy and KRUCKEBERG Dean. This is PR: The Realities of Public Relations, USA: Thomson/Wadsworth, 2003.
PAINE DELAHAYE Katie. "How to Mesure Your Results in Crisis", (2003), http://www.instituteforpr.com/pdf/HowtoMeasureYourResultsinaCrisis-KatieDelahayePaine2002.pdfIPR, 11.06.2006.
WHO "Sixth Futures Forum on Crisis Communication", 10-11 May 2004, Reykjavik-Iceland, 2004.
Teaching Methods: Classroom discussions

Assessment Tools: Midterm & final exam.

Instruction Language: English

 

PR 409 PROJECT DEVALOPMENT

PR 410 GRADUATION PROJECT

Type of Course:  Lecture
Year:  4
Semester:  Fall-Spring
Credits: 3 
Instructor:  Assoc.Prof. Banu Baybars Hawks

Objective + Contents
The objectives of this course are to enhance and facilitate students" understanding of the graduation project/thesis requirements, to facilitate timely completion of their graduation project/thesis by providing them continuous feedback and requiring that they provide status reports about their project/thesis, and to enhance the quality of their graduation project/thesis by providing them with information about communication research/design tools and technologies and providing them frequent feedback regarding their topic proposal, project/thesis proposal and final report.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

 

CF 403 CORPORATE CITIZENSHIP

Type of Course:  Lecture
Year:  4
Semester:  Fall
Credits:  3
Instructor:  Asst. Prof. Sevgi Kalkan

Objective + Contents
The course is designed to give the student a general view of corporate social responsibility, in particular corporate citizenship by providing accurate information about the performance of corporations in terms of economic, legal, ethical, and discretionary responsibilities to all stakeholders in the society. Some of the relevant themes such as managerial ethics, corporate governance and international management will also be covered in this course. The course will outline;

  • Ethical Decision Making Approaches
  • Why corporate citizenship become a critical component of the current business ethics
  • What are the internal and external elements of Corporate Citizenship 

Interactive Citizenship

Prerequisites: None

Recommended Reading:

Crane, Andrew & Matten Dirk "Business Ethics : A European Perspective Managing Corporate Citizenship and Sustainability in the Age of Globalization" Oxford University Pres, Inc., Newyork, 2004

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

PR 404 POLITICAL COMMUNICATION AND CAMPAIGNING

Type of Course:  Lecture
Year:  4
Semester:  Spring
Credits:  3
Instructor: Staff

Objective + Contents
Students in this class should develop a comprehensive understanding political campaigns, from both the theoretical and practical perspectives. The class will focus generally on American presidential election campaigns, congressional election campaigns, and presidential nomination campaigns, Turkish upcoming elections and other international arena political campaigns. In addition, we will  specifically examine the 2000, 2004 and upcoming 2008 American  presidential nomination and election campaigns, the 2006 congressional campaigns, and attempt to analyze the potential dynamics of the 2008 presidential campaign.  By the end of the semester, students should understand the processes and dynamics of political campaigns, the influence of party rules, election laws and media norms, and the types of strategies and tactics typically used in political campaigns in USA, Turkey and other countries.

Prerequisites: None
Recommended Reading: Textbooks:

  • Congressional Quarterly,  www.cqpolitics.com
  • Özkan, Necati. Seçim Kazandıran Kampanyalar. MediaCat, İstanbul, 2002.
  • Trent, Judith &  Friedenberg V. Robert. Political Campaign Communication. 5th Edition. Lanham: Rowman & Littlefield Publishers, 2004.
  • Osborne, David & Gaebler, Ted. Reinventing Government. Penguin Group.
  • Patterson, E. Thomas. Vanishing Voter. New York: Vintage Books, 2003.
  • McNair, Brian. An Introduction to Political Communication. New York: Routledge Press.
  • Sheehan Michael. The Balance of Power. New York: Routledge Press, 1996.
  • Baker, K. Ross. House and Senate. 3rd Edition. New York: Norton & Company, 2001.
  • Friedman, L. Thomas. The World is Flat: A Brief History of the Twenty-first Century. Updated and Expanded. New York: Farrar, Straus and Giroux Press, 2006.
  • Campaigns and Elections " Monthly magazine

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

PR 406 CRITICAL THINKING IN PUBLIC RELATIONS

Type of Course:  Lecture
Year:  4
Semester:  Spring
Credits:  3
Instructor: Dr. Ayten Görgün Smith

Objective + Contents
The aim of this course is to provide a course which will help the students to do critical thinking on Public Relations. They will also find a chance to analyse the rhetoric on Public Relations. In the course student will deconstruct the term of public relations and reconstruct it again. We will bring together the theoretical and organisational framework of public relations with examples of how it works in practice and how it can work alternatively. In this context, the public relations will be analyse as a part of the contemporary cultural requirement.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

CF 408 NATIONAL AND INTERNATIONAL AGENDA IN MEDIA

Type of Course:  Lecture
Year:  4
Semester:  Spring
Credits:  3
Instructor: Mithat Bereket

Objective + Contents
The aim of this course is to explain the theories and some cases about agenda setting and to show how can they intervene to the agenda of a determined society by using media. During the semestre the main topics of current public agenda will be discussed. Every topics of the next class will be determined together with students.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam

Instruction Language: English


CF 344 INTERVIEW TECHNIQUES

Type of Course:  Lecture
Year:  3
Semester: Spring
Credits:  3
Instructor:  Hulusi Turgut

Objective + Contents
Interview is a frequently used kind of communication type in all kinds of media. In the Interview Techniques course, at first "interview" will be defined and examples about  the development of  this communication technique will be given in a historical perspective. In the mean time, types of interview will be defined and then applied.

Also, the benefits of  "interview" for those who want to be experts in their careers, will be explained in detail to the students of the Faculty of Communication.

Prerequisites: None

Recommended Reading: Course Reader

Teaching Methods: Classroom discussions

Assessment Tools: Midterm & Final exam.

Instruction Language: English

 

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